Matching Pairs Marketing termsOnline version Match the marketing terms with their meaning. by Rosa Roche 1 To introduce a new product, with publicity etc 2 This is what you are trying to accomplish with your campaign. 3 When someone searches for your business online, which website pages come up? 4 Small piece of paper, cloth etc on a product giving information about it 5 The process of interacting with potential and existing customers through various digital channels to build your relationship with them. 6 The person who buys and uses a product or service 7 The way you differentiate yourself from your competitors Online presence Consumer Marketing objective Label Launch Engagement Brand identity