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Riddle
Riddle

El mercado turístico

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El mercado turístico

Riddle

(1)
Adivina a qué tipo de clientes relacionado con el sector turístico nos estamos refiriendo a través de las siguientes pistas relacionadas con la segmentación de mercados, la tipología de clientes y los motivos de la compra.

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About Riddle
Recommended age: 18 years old
10 times made

Created by

Dpto. Turismo (IES La Rábida)
Dpto. Turismo (IES La Rábida)
Spain

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El mercado turísticoOnline version

Adivina a qué tipo de clientes relacionado con el sector turístico nos estamos refiriendo a través de las siguientes pistas relacionadas con la segmentación de mercados, la tipología de clientes y los motivos de la compra.

by Dpto. Turismo (IES La Rábida)
1

Una forma de segmentar este mercado es a través del criterio general y objetivo de la edad.

Pistas

Suelen visitar destinos culturales y religiosos, aunque también frecuentan balnearios.

Algunas de las características de un destino para este tipo de mercado deben ser zonas llanas, clima agradable, sin barreras arquitectónicas, etc.

El viajar podría considerarse como una necesidad de autorrealización por ser una actividad que anteriormente no han podido hacer.

Es un segmento que suele caracterizarse por tener un poder adquisitivo bajo.

Principalmente el medio de venta son las agencias de viajes por su “bajo” conocimiento y uso de las TICs.

En España este segmento viaja en temporada media y baja, no en alta como por ejemplo en verano, a través del Imserso.

 
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