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Test comportamiento consumidor

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Test comportamiento consumidor

Quiz

(3)
Es momento de probar tus conocimientos del tema:
Comportamiento del consumidor (módulo 2)

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mercadotecnia
650 times made

Created by

Sony Salazar
Sony Salazar
Mexico

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Test comportamiento consumidorOnline version

Es momento de probar tus conocimientos del tema: Comportamiento del consumidor (módulo 2)

by Sony Salazar
1

¿Son los tipos de compra según Schiffman y Kanuk(2010)?

2

¿Son los tipos de comportamiento de compra?

3

Es el modelo que vincula la toma de decisiones del consumidor y el comportamiento que tiene durante el consumo. Consta de 3 componentes: insumo, proceso y resultado

4

Este modelo explica cómo trabaja la mente del consumidor en una decisión y cómo se ve afectado por el ambiente y estímulos involucrados en la compra. Es una falla del consumidor

5

Este modelo consta de 3 fases: los insumos (Elección o decisión de compra), se procesan y se obtienen datos de salida como sentimientos o estados de ánimo

6

Es el modelo que involucra las conductas del cliente como la satisfacción y la compra, además de las actitudes del cliente que generan confianza y compromiso

7

Son los tres posibles resultados dentro de la evaluación que puede realizar un consumidor de un producto o servicio

Explicación

Recuerda que para el autor hay 3 tipod

 
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