Customer Insights QuizOnline version Test your knowledge on the role of the costumer in the point of sale! by Patricia Giner Garcia 1 What is the definition of a customer? a It doesn´t exist. b Is the person who buys in the store, that is, the one who walks through an establishment and can buy products that are for sale. c The costumer sell things in a store 2 What is the definition of a consumer? a Is the person who will use, enjoy, or use a certain product. In addition, the consumer may or may not be the person who makes the purchase decision b Is the same of the customer c It depends 3 What is the primary role of a customer at the point of sale? a To complete a purchase transaction. b To manage inventory. c To assist other customers. d To design store layouts. 4 What is a common behavior of costumers at the point of sale? a Comparing prices and products. b Ignoring sales staff. c Avoiding promotions. d Leaving without buying. 5 What psychological factor affects costumers at the point of sale? a Product reviews. b Impulse buying. c Loyalty programs. d Brand awareness. 6 Name the internal or psychological factors that influence the consumer when buying: a 1.Needs and motivations 2.Perception 3.Attitude 4.Learning 5.Personality b 1.Needs and motivations 2.Attitude 3.Learning 4.Personality c 1.Needs and motivations 2.Perception 3.Attitude 4.Learning 7 What types of perception are there? many of the answers can be ok Escoge una o varias respuestas a Selective: Select the stimuli that are of interest. b Subjective: Each person interprets information in a different way. c Temporary: It is a situation that occurs in a certain space of time. 8 Name the external constraints: many of the answers can be ok Escoge una o varias respuestas a Culture, social class. b Social groups c Reference groups and Personal influences. 9 How many phases does the purchase decision process have? many of them can be ok Escoge una o varias respuestas a Recognition of need and Searching for information b Evaluation of information and Decision and act of purchase c Consumption and post-purchase valuation 10 What does the acronym AIDA stand for? a Attention Interest Wish Action b Attention Wish Action c Attention Interest 11 The search for information when buying can be internal and external, do you know the definition? many of them can be ok Escoge una o varias respuestas a Internal: it is the one that is based on our own knowledge and experiences b External: it is the one we look for in external sources when we do not have our own experiences; They can be opinions from friends, family, media, internet, etc c It depends 12 What is a Purchase Influencer? a It is the person who influences the purchase decision. The Internet uses the figure of influencers such as Dulceida who participate in advertising campaigns. b It is the person who is the main character in the Tv spot of the brand c The purchase influencer is not a purchase role 13 The Carrefour club card is: a It isn´t a card. It´s just a mood. b It is a card that aims to build customer loyalty and make them repeat the shopping experience. c It depends 14 What are impulse purchases? a The impulse purchases doesn`t happen in the point of sale b Impulse purchases are those that are decided at the point of sale itself as a result of stimuli emitted through merchandising actions. For example, buying chewing gum at the supermarket. c It depends
