New game
Download
SCORM download
To be used in an LMS (Moodle, Blackboard...)
Regular download
To be published on a website or blog.
Downloading games is an exclusive feature for users with an Academic Plan or a Commercial Plan.
Get your Academic Plan or your Commercial Plan now and start integrating your games into your LMS, website or blog.
Get Academic Plan
If you wish, you can download a demo game here and test its integration:
Share game
Riddle
Riddle

Estrategias de Segmentación

Integrate it into your platform
G. Classroom M. Teams
You can integrate the game into an LMS compatible with LTI 1.1 or LTI 1.3 such as Canvas, Moodle, or Blackboard. This way, the scores will be automatically saved into the platform’s gradebook.
Download
You have exceeded the maximum number of games you can integrate into Google Classroom with your current Plan.

To integrate as many games as you want in Google Classroom, you need an Academic Plan or a Commercial Plan.

Get Academic Plan
You have exceeded the maximum number of games you can integrate into Microsoft Teams with your current Plan.

To integrate as many games as you want in Microsoft Teams, you need an Academic Plan or a Commercial Plan.

Get Academic Plan
Downloading games is an exclusive feature for users with an Academic Plan or a Commercial Plan.

Get your Academic Plan or your Commercial Plan now and start integrating your games into your LMS, website or blog.

If you wish, you can download a demo game here and test its integration:

Get Academic Plan

Estrategias de Segmentación

Riddle

Played 0
Create copy

About this activity

Identifica las siguientes estrategias de segmentación teniendo en cuenta las pistas que a continuación se facilitan

Created by

clara.paz@estudiantes.uva.es
clara.paz@estudiantes.uva.es
Spain
This game is a version of
Estrategias de Segmentación

Download the paper version to play

Make your own free game from our game creator
Compete against your friends to see who gets the best score in this game
Make challenge

Top Games

 %
Anonymous
Anonymous
 %
%
%
You have exceeded the maximum number of games you can print with your current Plan.

To print as many games as you want, you need an Academic Plan or a Commercial Plan.

Get Academic Plan
Print your game
Estrategias de Segmentación
 

Estrategias de SegmentaciónOnline version

Identifica las siguientes estrategias de segmentación teniendo en cuenta las pistas que a continuación se facilitan

by clara.paz@estudiantes.uva.es
1

Estrategia diferente para cada uno de los segmentos de mercado

Pistas

Un producto diferente para cada segmento

Es la estrategia de segmentación más costosa

Ejemplo: Champú pelo liso; Champú pelo rizado; Champú anticaída

2

Estrategia que sigue una empresa que se dirige a todo el mercado, sin distinción

Pistas

Mismo producto y servicio para todos los segmentos

No diferencia entre los diferentes perfiles a los que se dirige

3

La empresa recopila información sobre cada cliente y adapta su oferta a cada uno de ellos.

Pistas

Trata a cada cliente de manera individual

Personaliza las comunicaciones y los productos ofrecidos a cada cliente.

4

La empresa se especializa en un nicho de mercado.

Pistas

Únicamente vende a un segmento específico.

Concentran su poder de venta en un solo nicho de mercado.

 
Are you sure you want to leave the page?

If you leave the page, you will lose your game progress.