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El mix de comunicación (I)

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El mix de comunicación (I)

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About this activity

Herramientas de comunicación comercial

Created by

claudia torrens
claudia torrens
Spain

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El mix de comunicación (I)
 

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El mix de comunicación (I)Online version

Herramientas de comunicación comercial

by claudia torrens
1

Sirve para incidir en la formación de comunicaciones boca a oreja y gestionar la aparición de rumores

     
  
  
2

Cualquier forma pagada de presentación y promoción no personal de ideas, bienes o servicios por un patrocinador identificado

3

Consiste en incentivos a corto plazo que fomentan la compra o venta de un producto o servicio

     
  
  
4

Consiste en cultivar buenas relaciones con los públicos diversos (accionistas, trabajadores, proveedores, clientes, etc) de una empresa u organización

     
  
  
5

Consiste en establecer una comunicación directa con los consumidores individuales, cultivando relaciones directas con ellos mediante el uso del teléfono o correo electrónico, con el fin de obtener una respuesta inmediata

  
  
 
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