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Juego de Desencriptado: Neuromarketing

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Juego de Desencriptado: Neuromarketing

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About this activity

Pon a prueba tus habilidades con este juego sobre el análisis del comportamiento del consumidor.

Created by

Vicente Pesantez
Vicente Pesantez
Ecuador

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Juego de Desencriptado: Neuromarketing
 

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Juego de Desencriptado: NeuromarketingOnline version

Pon a prueba tus habilidades con este juego sobre el análisis del comportamiento del consumidor.

by Vicente Pesantez
1

Parte específica de un mercado que comparte características similares.

2

Disciplina que aplica principios de la neurociencia al marketing para entender decisiones de compra.

3

Conjunto de acciones y reacciones de los consumidores ante estímulos de marketing.

4

Individuo que adquiere bienes o servicios para satisfacer sus necesidades.

5

Plan de acción diseñado para alcanzar un objetivo específico en el mercado.

6

Evaluación detallada de datos y tendencias para tomar decisiones informadas.

7

Proceso mediante el cual los consumidores interpretan y dan significado a la información.

8

Proceso de identificar y seleccionar segmentos específicos del mercado para dirigir campañas, considerando su comportamiento cerebral

 
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