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About this activity

Rasgos de textos periodísticos y rasgos de textos publicitarios

Created by

Ane Gutierrez Mendia
Ane Gutierrez Mendia
Spain

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Rasgos de textos periodísticos y rasgos de textos publicitarios

by Ane Gutierrez Mendia
1

Obliga al receptor a adoptar a un tono objetivo y neutral y un nivel medio de lenguaje

2

Obliga al receptor a elaborar mensajes breves

3

Es persuadir

4

Lingüístico, paralingüístico, icónico, sonoro, audiovisual

5

Busca que el lector capte la idea de forma inmediata, se escogen palabras adecuadas, precisas y concretas

6

Empresa que ofrece el producto

7

Es el propio anuncio

8

Consumidor potencial del producto o del servicio

9

Exige al periodista ceñirse a las normas del idioma, este es el objetivo de los periódicos y las agencias de comunicación

10

Consiste en utilizar un estilo ágil y vivaz que la repetición y la moronía

 
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