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Juego de Desencriptar: Marketing y Consumidor

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Juego de Desencriptar: Marketing y Consumidor

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About this activity

Pon a prueba tus conocimientos sobre el mundo de la publicidad y el comportamiento de los compradores.

Created by

Vilka Bonilla
Vilka Bonilla
Panama

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Juego de Desencriptar: Marketing y Consumidor
 

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Juego de Desencriptar: Marketing y ConsumidorOnline version

Pon a prueba tus conocimientos sobre el mundo de la publicidad y el comportamiento de los compradores.

by Vilka Bonilla
1

Conjunto de estrategias y técnicas para comunicar un mensaje a un público objetivo.

2

Persona que adquiere bienes o servicios para su uso personal o familiar.

3

Proceso de dividir un mercado en grupos más pequeños con características similares.

4

Plan de acción diseñado para alcanzar un objetivo específico en el mercado.

5

Proceso de construir y gestionar la percepción de una marca en la mente de los consumidores.

6

Estudio sistemático para obtener información sobre el mercado y los consumidores.

7

Compromiso de un consumidor hacia una marca, que se traduce en repetidas compras.

8

Patrones o cambios en el comportamiento de los consumidores que pueden influir en el mercado.

 
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