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Adivinanzas sobre Segmentación

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Adivinanzas sobre Segmentación

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About this activity

Desafíos para entender cómo se divide el mercado.

Created by

Yuleisi Andrea Garcia Varon
Yuleisi Andrea Garcia Varon
Colombia

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Adivinanzas sobre Segmentación
 

Adivinanzas sobre SegmentaciónOnline version

Desafíos para entender cómo se divide el mercado.

by Yuleisi Andrea Garcia Varon
1

I'm the way to divide, not into slices of cake, but into meaningful groups, to sell them very well. What am I?

Pistas

It is a key marketing process that allows us to identify groups with similar characteristics in order to design more effective strategies.

2

If you're studying climate, region, or country, you should target this type of segment. Which one is it?

Pistas

This type of segmentation groups people based on their physical location, such as city, rural area, country, or even climate.

3

I'm not a person, but you define me, whether by my age or my lifestyle. What kind of segment do I usually fall into?

Pistas

This type of segmentation is based on data such as age, gender, income, marital status, or educational level.

4

I'm looking for how you think, your values, and your actions. If you want to know my essence, what will you call me?

Pistas

It is based on internal factors such as lifestyle, beliefs, interests, motivations and personality.

5

I don't care about your age or your place, I just care about how you buy or how you act. What class of segment will help?

Pistas

Study purchasing habits, brand loyalty, frequency of use or benefits sought.

6

If I want to get to someone who is really going to buy, I must choose between the segments, just one to highlight. What process am I approaching?

Pistas

This is the step that follows after segmenting, where the company decides which group to target with its product or service.

7

It helps me with the data, I'm pure analysis, I group it to the market according to its potential. If you are looking for profitable clients, then you should get started. What am I?

Pistas

Classifies customers according to how much they buy, how much they spend and their future potential.

8

To children they give colors, to young people innovation, to adults confidence and flavor. What strategy do I apply?

Pistas

It's a strategy that adapts the product or message to each specific market group.

9

For me, just one type of customer is not enough, I have several products, each one different. What strategy do I often use?

Pistas

When a company targets more than one market segment, with different offers or messages.

10

I am small, well defined, very profitable and loyal, although I am not so big, I am worth a lot in reality. What type of segment are I?

Pistas

It's a small but very specific group, with particular and poorly met needs.

 
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