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Plan de Marketing: Ordena conceptos

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Plan de Marketing: Ordena conceptos

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Desordena las palabras para construir tu plan de marketing.

Created by

Figueroa Jiménez Arantxa Paulet
Figueroa Jiménez Arantxa Paulet
Mexico

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Plan de Marketing: Ordena conceptos
 

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Plan de Marketing: Ordena conceptosOnline version

Desordena las palabras para construir tu plan de marketing.

by Figueroa Jiménez Arantxa Paulet
1

Recopila datos sobre necesidades, comportamientos y competidores para entender el entorno y tomar decisiones.

     
  
  
2

Dividir a los consumidores en grupos con características y necesidades similares para adaptar mensajes.

     
  
  
3

Clarificas por qué un producto satisface una necesidad y se distingue frente a la competencia.

     
  
  
4

Metas específicas, medibles, alcanzables, relevantes y con plazo para guiar el plan.

  
  
5

Decide qué ofrecer, cómo se percibe, qué características y marca se quiere comunicar.

     
  
  
6

Determina cuánto cobrar, políticas de descuento y ajustes según demanda y competencia.

     
  
  
7

Define canales para entregar el producto a los clientes y optimizar la experiencia de compra.

     
  
  
8

Listado de iniciativas, responsables y fechas para ejecutar las tácticas del plan.

           
  
  
  
  
 
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