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Segmentación de Mercado: Rompe la Concordancia

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Segmentación de Mercado: Rompe la Concordancia

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About this activity

Descifra qué grupos compran y por qué.

Created by

Miranda López Cesar Isaac
Miranda López Cesar Isaac
Mexico

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Segmentación de Mercado: Rompe la Concordancia
 

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Segmentación de Mercado: Rompe la ConcordanciaOnline version

Descifra qué grupos compran y por qué.

by Miranda López Cesar Isaac
1

Clasifica a los clientes según edad, género, ingresos y educación para entender quiénes podrían comprar.

2

Agrupa a los posibles compradores por región, clima y densidad poblacional para adaptar estrategias locales.

3

Considera estilo de vida, valores e intereses para describir preferencias y motivaciones de compra.

4

Analiza hábitos de consumo, frecuencia y fidelidad para anticipar respuestas ante ofertas.

5

Identifica grupos según los beneficios buscados en un producto para enfocar mensajes.

     
  
  
6

Se dirige a un grupo pequeño con necesidades específicas y poco cubiertas por la competencia.

     
  
  
7

Estimación de cuántos clientes potenciales podría atraer una oferta en un territorio.

     
  
  
8

Conjunto de clientes a los que se dirige la propuesta para optimizar recursos y mensajes.

  
  
 
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