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Interpretación del consumidor

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Interpretación del consumidor

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About this activity

Juega y aprende

Created by

Bojorquez Paredes Arlette Guadalupe
Bojorquez Paredes Arlette Guadalupe
Mexico

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Interpretación del consumidor
 

Unscramble Letters

Interpretación del consumidorOnline version

Juega y aprende

by Bojorquez Paredes Arlette Guadalupe
1

Es la manera en que nuestros sentidos y nuestro cerebro trabajan juntos para entender lo que pasa a nuestro alrededor.

  
  
2

En esta etapa, el cerebro organiza la información seleccionada en un patrón comprensible para darle forma a las percepciones.

  
  
3

cada persona percibe de manera distinta, ya que depende de experiencias, emociones y expectativas

4

no percibimos todo, sino que elegimos (consciente o inconscientemente) ciertos estímulos y descartamos otros.

5

El consumidor primero tiene que estar frente al estímulo. Ejemplo: ves un anuncio de pizza en Instagram.

  
  
6

Finalmente, con base en su interpretación: Si la persona busca placer inmediato o algo que lo satisfaga por lapsos de tiempo influye directamente en su decisión de compra.

  
  
7

proceso mediante el cual una persona dirige sus recursos a todo lo relacionado con el conocimiento, la percepción, la memoria, el pensamiento y la resolución de problemas.

  
  
8

está influenciada por las percepciones, emociones, opiniones y experiencias personales del sujeto que interpreta, en lugar de basarse en hechos concretos o datos

     
  
  
 
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