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Las 6 C’s de las Redes Sociales

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Las 6 C’s de las Redes Sociales

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About this activity

Descubre conceptos clave de la estrategia digital.

Created by

Ismael Josias Salinas Rangel
Ismael Josias Salinas Rangel
Mexico

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Las 6 C’s de las Redes Sociales
 

Las 6 C’s de las Redes SocialesOnline version

Descubre conceptos clave de la estrategia digital.

by Ismael Josias Salinas Rangel
1

Ayuda a definir los KPIs claros según objetivo.

Pistas

Implementar dashboards y monitoreo.

Analiza el impacto real de las campañas.

Garantiza la calidad y la coherencia del desempeño digital.

2

Adaptar formatos según la plataforma.

Pistas

Incluye todo lo que se publica.

Es el motor de las redes.

Se adapta a los intereses del público objetivo.

3

Se caracteriza por ser un grupo fiel de seguidores.

Pistas

Promueve la participación y el sentido de pertenencia.

Los usuarios se convierten en embajadores de marca.

Genera valor compartido.

4

Mantener una presencia constante genera confianza y reconocimiento.

Pistas

Crear series temáticas

Refuerza la imagen de marca y coherencia comunicativa.

Crea una fidelización en la audiencia.

5

Adaptar el mensaje.

Pistas

Potencia la efectividad del mensaje.

Usar referencias culturales y estacionales.

En cada red requiere un formato distinto.

6

Las redes se consideran como espacios bidireccionales.

Pistas

Humanizar el tono de comunicación.

Uso de un tono coherente con la identidad de marca.

La respuesta es rápida y empática.

 
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