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IMC: Desafío de conceptos

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IMC: Desafío de conceptos

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About this activity

Ordena estos conceptos de comunicación integrada.

Created by

Saray Robledo
Saray Robledo
Mexico

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IMC: Desafío de conceptos
 

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IMC: Desafío de conceptosOnline version

Ordena estos conceptos de comunicación integrada.

by Saray Robledo
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Conjunto de mensajes coherentes a través de canales variados para reforzar la imagen de la marca.

  
  
5

Gestión de la imagen de la empresa ante el público y los medios.

  
  
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Actividades para gestionar la opinión pública y mantener buena reputación.

  
  
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Estrategias para promocionar productos/servicios a través de internet y redes.

  
  
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Organización de actos y apoyo a causas para aumentar visibilidad y afinidad.

     
  
  
9

Recopilar y analizar datos sobre consumidores, competidores y tendencias.

     
     
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Asegurar que la comunicación use el mismo tono y mensaje en todos los soportes.

  
  
 
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