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Riddle
Riddle

Brochure conventions

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If you wish, you can download a demo game here and test its integration:

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Brochure conventions

Riddle

Played 5
Create copy

About this activity

Guess the convention

Created by

Uma Salama
Uma Salama
Argentina

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Brochure conventions
 

Brochure conventionsOnline version

Guess the convention

by Uma Salama
1

Big letters go first and it follows by size.

Pistas

Helps your eyes travel in order.

Helps readers scan content by varying emphasis.

2

Letters speak louder when styled.

Pistas

Font choice changes tone.

Bold, italic, or colorful.

3

Few words, strong meaning.

Pistas

Keeps readers from getting bored.

Gets straight to the point.

4

It’s the emptiness that organizes.

Pistas

Makes key elements stand out.

Prevents visual chaos.

5

One image, many meanings.

Pistas

Helps the message feel deeper.

Photos or icons carry ideas.

6

Every text has a mission.

Pistas

Inform? Promote? Convince?

Nothing is random.

7

Who are we talking to?

Pistas

Language fits the target.

8

“I tried it — it works!”

Pistas

Experience sells.

Real people’s voices.

Adds trust and credibility.

9

Turns interest into action.

Pistas

Tells the reader what to do next.

“Visit now!” or “Call today!”

10

I speak without words but tell stories.

Pistas

I can persuade, decorate, or symbolize ideas.

 
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