COMMUNICATION AND THE MEDIA: EXAM TASK -ACTIVITY 4.1

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Ruben Hidalgo Mosqueda

Ecuador

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MONEY AND SHOPPING: EXAM TASK -ACTIVITY 3.1

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COMMUNICATION AND THE MEDIA: EXAM TASK -ACTIVITY 4.1Online version Check your answers: by Ruben Hidalgo Mosqueda 1 1 Media tycoons wield too much power → B Quote: “…had become the source of not only large profits but also *unaccountable political and social influence* for their owners.” 2 2 Influence of systems of government on accessing the news → C Quote: “…in other parts of the world… *reporting of news is restricted, usually for political reasons*, hardcopy newspaper readership is increasing…” 3 3 3. How newspapers have adapted to survive → B Quote: “…many have turned to the primary cause of their decline… *by launching online versions.” 4 4 Lifestyles have altered how news is consumed → D* Quote: “…we live in an age where *speed and convenience* have gained precedence…” 5 5 5. Success of newspapers benefitted another industry → A Quote: “A greater readership led to higher revenues from *advertising, an industry that grew rapidly* alongside the newspaper.” 6 6 Ease of access changes trust in accuracy → C Quote: “…this increased convenience seems to also *encourage the perception that these online sources are somehow more reliable* than printed media.” 7 7 Many people would have found living without a newspaper difficult → B Quote: “…in many countries, *daily life would have been inconceivable without* access to one.” 8 8 Why readers may not want longer articles → D Quote: “…consumers are continually bombarded… and therefore *may not wish to have each story explained in great detail*, as is the case in much of the printed media.” 9 9 9. Transformation of newspapers is not necessarily bad → A Quote: “…it’s probably about time the medium *got overhauled.” 10 10 Internet was not responsible for the initial decline → C* Quote: “…sales of printed newspapers *had been falling for many years prior to the emergence of the internet*.”

COMMUNICATION AND THE MEDIA: EXAM TASK -ACTIVITY 4.1Online version

Check your answers:

by Ruben Hidalgo Mosqueda

1 Media tycoons wield too much power → B

Quote: “…had become the source of not only large profits but also unaccountable political and social influence for their owners.”

2 Influence of systems of government on accessing the news → C

Quote: “…in other parts of the world… reporting of news is restricted, usually for political reasons, hardcopy newspaper readership is increasing…”

3 3. How newspapers have adapted to survive → B

Quote: “…many have turned to the primary cause of their decline… by launching online versions.”

4 Lifestyles have altered how news is consumed → D

Quote: “…we live in an age where speed and convenience have gained precedence…”

5 5. Success of newspapers benefitted another industry → A

Quote: “A greater readership led to higher revenues from advertising, an industry that grew rapidly alongside the newspaper.”

6 Ease of access changes trust in accuracy → C

Quote: “…this increased convenience seems to also encourage the perception that these online sources are somehow more reliable than printed media.”

7 Many people would have found living without a newspaper difficult → B

Quote: “…in many countries, daily life would have been inconceivable without access to one.”

8 Why readers may not want longer articles → D

Quote: “…consumers are continually bombarded… and therefore may not wish to have each story explained in great detail, as is the case in much of the printed media.”

9 9. Transformation of newspapers is not necessarily bad → A

Quote: “…it’s probably about time the medium got overhauled.”

10 Internet was not responsible for the initial decline → C

Quote: “…sales of printed newspapers had been falling for many years prior to the emergence of the internet.”

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COMMUNICATION AND THE MEDIA: EXAM TASK -ACTIVITY 4.1

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COMMUNICATION AND THE MEDIA: EXAM TASK -ACTIVITY 4.1Online version

by Ruben Hidalgo Mosqueda

1

Media tycoons wield too much power → B

2

Influence of systems of government on accessing the news → C

3

3. How newspapers have adapted to survive → B

4

Lifestyles have altered how news is consumed → D

5

5. Success of newspapers benefitted another industry → A

6

Ease of access changes trust in accuracy → C

7

Many people would have found living without a newspaper difficult → B

8

Why readers may not want longer articles → D

9

9. Transformation of newspapers is not necessarily bad → A

10

Internet was not responsible for the initial decline → C

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