COMMUNICATION AND THE MEDIA: EXAM TASK -ACTIVITY 4.1Online version Check your answers: by Ruben Hidalgo Mosqueda 1 1 Media tycoons wield too much power → BQuote: “…had become the source of not only large profits but also unaccountable political and social influence for their owners.” 2 2 Influence of systems of government on accessing the news → CQuote: “…in other parts of the world… reporting of news is restricted, usually for political reasons, hardcopy newspaper readership is increasing…” 3 3 3. How newspapers have adapted to survive → BQuote: “…many have turned to the primary cause of their decline… by launching online versions.” 4 4 Lifestyles have altered how news is consumed → DQuote: “…we live in an age where speed and convenience have gained precedence…” 5 5 5. Success of newspapers benefitted another industry → AQuote: “A greater readership led to higher revenues from advertising, an industry that grew rapidly alongside the newspaper.” 6 6 Ease of access changes trust in accuracy → CQuote: “…this increased convenience seems to also encourage the perception that these online sources are somehow more reliable than printed media.” 7 7 Many people would have found living without a newspaper difficult → BQuote: “…in many countries, daily life would have been inconceivable without access to one.” 8 8 Why readers may not want longer articles → DQuote: “…consumers are continually bombarded… and therefore may not wish to have each story explained in great detail, as is the case in much of the printed media.” 9 9 9. Transformation of newspapers is not necessarily bad → AQuote: “…it’s probably about time the medium got overhauled.” 10 10 Internet was not responsible for the initial decline → CQuote: “…sales of printed newspapers had been falling for many years prior to the emergence of the internet.”
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