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Primero de Bachillerato Desafío de Segmentación de Mercados

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Primero de Bachillerato Desafío de Segmentación de Mercados

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About this activity

Juego de conceptos para dividir mercados.

Created by

Jhon Rosado
Jhon Rosado
Ecuador

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Primero de Bachillerato Desafío de Segmentación de Mercados
 

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Primero de Bachillerato Desafío de Segmentación de MercadosOnline version

Juego de conceptos para dividir mercados.

by Jhon Rosado
1

Proceso de dividir a los consumidores en grupos con características y necesidades afines para adaptar la oferta.

     
  
  
2

Clasifica a los clientes según ubicación física como país, región o ciudad para adaptar productos y comunicación.

  
  
3

Divide el mercado por características como edad, sexo, ingreso y educación para orientar mensajes y productos.

  
  
4

Agrupa por rasgos de estilo de vida, valores e intereses para personalizar la propuesta.

  
  
5

Separa por comportamientos de compra, uso del producto y lealtad para dirigir ofertas.

  
  
6

Conjunto de segmentos a los que se orientan las acciones comerciales.

  
  
7

Área muy específica con necesidades claras y poca competencia, donde la oferta se adapta a un grupo reducido.

     
  
  
8

Organiza los mercados por tamaño de demanda y nivel de expansión para priorizar inversiones y recursos.

                 
     
  
  
  
  
 
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