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Marketing digital para centros estéticos

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Marketing digital para centros estéticos

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About this activity

Juego educativo sobre redes y promoción para salones de belleza.

Created by

Alison Velasco
Alison Velasco
Ecuador

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Marketing digital para centros estéticos
 

Marketing digital para centros estéticosOnline version

Juego educativo sobre redes y promoción para salones de belleza.

by Alison Velasco
1

Introducción al marketing digital en centros estéticos

El marketing digital para centros estéticos potencia visibilidad, atracción de clientes y ventas mediante redes, publicidad y experiencia online.

2

Conociendo a tu público

Conoce a tu público objetivo: crea buyer personas, identifica necesidades estéticas, horarios preferidos y canales usados.

3

Canales clave

Los canales clave son Instagram, Facebook, TikTok y WhatsApp para mostrar resultados y gestionar reservas.

4

Estrategia de contenidos

Contenido de valor: fotos de antes/después, tutoriales, tips de cuidado y testimonios para generar confianza.

5

Calendario de contenidos

Planifica publicaciones, historias y reels con ritmo semanal; mezcla educativo, promocional y de comunidad para mantener interés.

6

Branding y experiencia visual

Branding consistente: paleta de colores, tipografías legibles y tono cercano que comunique profesionalidad y bienestar.

7

Producción de contenido

Sesiones profesionales, iluminación adecuada y reels cortos; descripciones claras y uso de hashtags locales.

8

Engagement y atención al cliente

Responde rápida y amablemente, gestiona comentarios y mensajes; ofrece atención personalizada y seguimiento.

9

Métricas y presupuesto

Analiza KPI, ROI y costo por reserva; ajusta la estrategia según datos y resultados obtenidos.
 
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