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Marketing Digital para Estética

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Marketing Digital para Estética

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About this activity

Promociona tu negocio estético con estrategias online.

Created by

Alison Velasco
Alison Velasco
Ecuador

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Marketing Digital para Estética
 

Marketing Digital para EstéticaOnline version

Promociona tu negocio estético con estrategias online.

by Alison Velasco
1

Introducción al marketing digital en estética

El marketing digital aplica estrategias online para salones y clínicas estéticas. Aumenta la visibilidad, la captación de clientes y la fidelización con canales efectivos.

2

Conocer a tu cliente ideal

Define tu buyer persona: edad, intereses, necesidades estéticas y presupuesto. Conocerlo guía mensajes, ofertas y canales adecuados.

3

Presencia online sólida

Desarrolla una página web profesional y perfiles sociales coherentes. Asegura rapidez, seguridad y experiencia de usuario para convertir visitas en consultas.

4

Contenido visual de calidad

Utiliza imágenes y videos de alta calidad. Muestra resultados, procesos y testimonios para generar confianza y interés inmediato.

5

Redes sociales estratégicas

Elige plataformas relevantes y publica con regularidad. Combina publicaciones, historias y reels para mantener engagement y alcance sostenido.

6

Publicidad digital

Incorpora SEM y anuncios en redes. Segmenta por ubicación, intereses y comportamiento para maximizar ROI y obtener leads cualificados.

7

Email marketing y retención

Envía newsletters con ofertas, tips y recordatorios de citas. Personaliza mensajes para mejorar apertura, clics y conversiones repetidas.

8

Automatización y CRM

Gestiona contactos con un CRM y automatiza respuestas, recordatorios y seguimientos. Ahorras tiempo y fortaleces relaciones con clientes.

9

Métricas clave

Rastrea ROI, costo por adquisición, tasa de conversión y valor de vida del cliente. Ajusta estrategias según resultados y aprendizaje continuo.

10

Plan de acción rápido

Define público objetivo, optimiza web, crea calendario de contenido y diseña primeras campañas. Evalúa resultados semanalmente y mejora continuamente.
 
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