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Adivinanzas del Marketing Gastronómico

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Adivinanzas del Marketing Gastronómico

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Conceptos clave del marketing en gastronomía.

Created by

Karen Vallejo Rivas
Karen Vallejo Rivas
Bolivia

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Adivinanzas del Marketing Gastronómico
 

Adivinanzas del Marketing GastronómicoOnline version

Conceptos clave del marketing en gastronomía.

by Karen Vallejo Rivas
1

Soy la idea que define quiénes somos, qué ofrecemos y a quién se lo vendemos. Sin mí, el detalle se pierde y el camino al cliente se borra. ¿Quién soy?

Pistas

Es el proceso de cuidar el detalle en producto y operaciones para mejorarlo cada día.

Impulsa la forma en que se comunica y se entregan productos o servicios.

Se trata de entender la identidad del negocio y su oferta.

2

Es lo que la empresa ofrece al cliente, ya sea un bien o un servicio.

Pistas

Una de las cuatro variables del marketing mix.

Puede ser un bien material o un servicio.

Es la propuesta que la empresa ofrece al cliente.

3

Es el objetivo estratégico para que los clientes regresen y sigan eligiéndonos.

Pistas

Enfocado en los clientes ya existentes, más que en captar nuevos.

Suele implicar una buena experiencia, recompensas o programas de lealtad.

Se mide a través de la retención y la recurrencia de compras.

4

Con él nació una visión donde el marketing es una ciencia aplicada, y su libro icónico guía a empresas alrededor del mundo.

Pistas

Nacido en Estados Unidos y considerado pionero del marketing estratégico

Su apellido se asocia a una disciplina de negocios

Autor de un manual clásico de marketing

 
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