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Heuristics: Quick Judgments

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About this activity

Test your intuition about cognitive shortcuts.

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Philippines

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Heuristics: Quick Judgments
 

Heuristics: Quick JudgmentsOnline version

Test your intuition about cognitive shortcuts.

by ARLAH TRINIDAD DIMAANO
1

Association example 1

Maria always buys Apple products because she associates the brand with high quality and prestige.

2

Association example 2

A recruiter assumes a candidate is good at math just because the candidate wears glasses.

3

Simulation example 1

Juan missed his flight by 5 minutes and thinks, “If only I had left 10 minutes earlier, I would have caught it.”

4

Simulation example 2

Maria imagines herself stumbling over questions in her upcoming interview and feels anxious.

5

Simulation example 3

A basketball fan keeps replaying a missed shot and thinks, “If the player had jumped earlier, we would have won.”

6

Anchoring and adjustment (brief)

Anchoring and adjustment relies on an initial anchor; adjustments are often insufficient. The first number strongly influences decisions.

7

Anchoring and adjustment (brief)

Anchoring and adjustment relies on an initial anchor; adjustments are often insufficient. The first number strongly influences decisions.

8

Similarity Heuristics

A recruiter meets a quiet, bookish candidate and assumes they would make a good accountant.

9

Similarity Heuristics

Carla buys a new smartphone because it looks almost identical to her old, reliable phone.

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