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IMC: Conceptos Desordenados

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IMC: Conceptos Desordenados

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About this activity

Descifra conceptos clave de la Comunicación Integrada de Marketing.

Created by

Leonardo Xavier
Leonardo Xavier
Ecuador

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IMC: Conceptos Desordenados
 

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IMC: Conceptos DesordenadosOnline version

Descifra conceptos clave de la Comunicación Integrada de Marketing.

by Leonardo Xavier
1

Comunicación persuasiva destinada a promover productos o servicios ante un público amplio.

2

Gestión de la imagen y de las relaciones con medios y audiencias para influir positivamente en la percepción de una marca.

  
  
3

Acciones temporales para estimular la compra a corto plazo y aumentar el flujo de clientes.

     
  
  
4

Estrategias personalizadas que buscan respuestas medibles mediante canales que permiten contacto directo con el consumidor.

  
  
5

Uso de plataformas en línea y redes para planificar, ejecutar y medir campañas de negocio.

  
  
6

Coordinación de ideas y mensajes a través de distintos medios para presentar una imagen coherente.

     
  
  
7

División del mercado en grupos con características y necesidades similares para orientar mensajes.

     
  
  
8

Canales y plataformas para difundir mensajes, incluyendo televisión, radio, prensa e internet.

     
  
  
9

La Comunicación Integrada de Marketing

10

Click Through Rate

 
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