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Standardization vs Adaptation

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Standardization vs Adaptation

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About this activity

Unscramble key marketing concepts.

Created by

Ana Arroyave
Ana Arroyave
Colombia

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Standardization vs Adaptation
 

Unscramble Letters

Standardization vs AdaptationOnline version

Unscramble key marketing concepts.

by Ana Arroyave
1

A high-level plan to achieve one or more goals under conditions of uncertainty

2

Adjusting the marketing mix to match local market conditions and customer preferences.

3

Using the same marketing approach and product features across all international markets.

4

The shared values, beliefs, and customs of a specific group of people or country.

5

The process of creating a unique name and image for a product in the consumer's mind.

6

A place where forces of demand and supply operate, and where buyers and sellers interact.

7

The individual who identifies a need, makes a purchase, and disposes of the product.

8

A strategy that combines Global thinking with Local action.

9

The detailed coordination of a complex operation involving many people, facilities, or supplies.

10

The process of determining what a company will receive in exchange for its product.

 
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