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About this activity

DESCUBRE QUE ACCIÓN DESCRIBE EL ENUNCIADO

Created by

Cristina Miranda
Cristina Miranda
Ecuador

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ADIVINANZAS
 

ADIVINANZASOnline version

DESCUBRE QUE ACCIÓN DESCRIBE EL ENUNCIADO

by Cristina Miranda
1

Llego primero por interés o necesidad, no me conoces, pero me quieres probar. Soy el inicio de una relación, ¿qué soy en la decisión del consumidor?

Pistas

Sucede por primera vez y suele estar motivada por la curiosidad, la necesidad o una recomendación.

No depende de la experiencia previa, sino de la información, el precio, la publicidad o la marca.

2

Ya me probaste y vuelvo a aparecer, si quedaste satisfecho, me quieres otra vez. No soy costumbre, pero puedo empezar, ¿qué acción del consumidor vuelves a realizar?

Pistas

Ocurre después de una experiencia previa, cuando el consumidor ya conoce el producto o la marca.

Está influenciada por la satisfacción, la confianza y el valor percibido obtenido en la compra anterior.

 
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