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Comportamiento del Consumidor: Scramble

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Comportamiento del Consumidor: Scramble

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About this activity

Descifra conceptos clave de consumo.

Created by

Dra. JHM
Dra. JHM
Mexico

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Comportamiento del Consumidor: Scramble
 

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Comportamiento del Consumidor: ScrambleOnline version

Descifra conceptos clave de consumo.

by Dra. JHM
1

Percepción de una carencia que impulsa la búsqueda de soluciones y satisfactores.

2

Proceso interno que dirige y mantiene la conducta de consumo hacia metas específicas.

3

Proceso de interpretar estímulos del entorno para formar una visión sobre productos y marcas.

4

Cambio en el comportamiento basado en experiencias previas, pruebas y resultados de consumo.

5

Inclinaciones mentales que condicionan la valoración de productos y marcas.

6

Etapas que llevan a elegir, adquirir y evaluar un producto.

     
     
7

Influencia de familiares, amigos y redes para variar preferencias.

  
  
8

División de un mercado en grupos con características similares para adaptar ofertas.

     
  
  
 
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