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Mercadeo de productos agrícolas en Colombia

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Mercadeo de productos agrícolas en Colombia

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Guía de marketing agrícola colombiano

Created by

Javo2024 Gil
Javo2024 Gil
Colombia

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Mercadeo de productos agrícolas en Colombia
 

Mercadeo de productos agrícolas en ColombiaOnline version

Guía de marketing agrícola colombiano

by Javo2024 Gil
1

Slide 1: Introducción

Objetivo: comprender las claves para mercadear productos agrícolas colombianos con eficacia y sostenibilidad en mercados nacionales e internacionales.

2

Slide 2: Conoce tu producto y mercado

Demuestra calidad y trazabilidad, identifica beneficios únicos y segmenta el mercado por demanda, precio y logística para cada producto agrícola.

3

Slide 3: Certificaciones de calidad

Obtener certificaciones como GLOBALGAP, HACCP y ISO refuerza confianza de compradores y facilita exportaciones.

4

Slide 4: Cadenas de valor y actores

Comprende la cadena: productores, cooperativas, exportadores, intermediarios y minoristas. Coordina para reducir costos y mejorar tiempos.

5

Slide 5: Mercados objetivo y oportunidades

Explora EE. UU., Europa y Asia. Considera acuerdos comerciales, preferencias arancelarias y requisitos de etiquetado para cada región.

6

Slide 6: Diferenciación y marca

Resalta origen colombiano, sostenibilidad y seguridad alimentaria. Construye una historia de marca y un mensaje claro para clientes.

7

Slide 7: Logística y cadena de frío

Planifica transporte, almacenamiento y temperatura óptima. Minimiza pérdidas y garantiza calidad desde finca hasta mesa del consumidor.

8

Slide 8: Marketing digital y ventas

Usa redes sociales, sitios web y marketplaces B2B. Genera contenido educativo y facilita procesos de compra y pagos.

9

Slide 9: Sostenibilidad y responsabilidad

Adopta prácticas agropecuarias responsables y comparte informes de impacto. Clientes valoran ética, biodiversidad y certificaciones.

10

Slide 10: Plan de acción

Elabora un checklist: producto, certificaciones, precio, canal de ventas, logística y cronograma de implementación.
 
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