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Fundamentos de Mercadeo - Marketing Relacional

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Fundamentos de Mercadeo - Marketing Relacional

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About this activity

Ordena conceptos de marketing

Created by

Paola Florez
Paola Florez
Colombia

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Fundamentos de Mercadeo - Marketing Relacional
 

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Fundamentos de Mercadeo - Marketing RelacionalOnline version

Ordena conceptos de marketing

by Paola Florez
1

Medida de clientes que siguen activos tras compra

2

Tasa de abandono de clientes a tiempo regular.

3

Valor generado por cliente durante toda la relación.

4

Estrategia organizacional para gestionar interacciones con clientes potenciales.

5

Tarjeta que identifica al usuario móvil para servicios.

6

Intervalo de repeticiones de acciones de marketing dirigidas.

7

Valor promedio por compra dentro de una transacción.

8

Fidelidad de clientes hacia una marca o negocio.

9

Nivel de involucramiento entre marca y cliente online.

10

Capacidad de adaptar mensajes y ofertas al usuario.

11

Dividir mercado en grupos homogéneos para estrategias comerciales.

12

Conjunto organizado de información de clientes y ventas.

13

Compra adicional de un cliente tras primera experiencia.

14

Grado de cumplimiento de expectativas tras una interacción.

15

Enfoque centrado en vínculos duraderos con clientes recurrentes.

 
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