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Marketing Noun Quest

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Marketing Noun Quest

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About this activity

Identify marketing terms from clues

Created by

Tania Anzola
Tania Anzola
Colombia

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Marketing Noun Quest
 

Marketing Noun QuestOnline version

Identify marketing terms from clues

by Tania Anzola
1

I represents the face of a business, visible in logos and shelves alike. What am I?

Pistas

Often protected as a unique asset for a company.

It’s what customers remember by name or symbol.

Think of identity that travels with products.

2

A planned push across channels to achieve a goal, often timed for impact. What am I?

Pistas

Can be big or small and involve multiple messages.

Usually designed to achieve a specific objective.

It has start and end dates.

3

The person or group a company aims to serve with its offerings. What am I?

Pistas

Often analyzed to tailor products and messaging.

Can be individual or segment-based.

The recipient of value in a transaction.

4

The business entity that creates, sells, or delivers value. What am I?

Pistas

Has structure, teams, and processes.

May be public, private, or nonprofit.

Not just a brand, but the organization behind it.

5

The overall sphere where a product competes and is bought. What am I?

Pistas

Can be local, regional, or global.

Defined by demand, competition, and trends.

Where buyers and sellers interact.

6

A tangible or intangible offering that satisfies customer needs. What am I?

Pistas

Can be physical, digital, or a service.

Has features, benefits, and value.

What a business creates for sale.

7

What customers pay to obtain goods or services. What am I?

Pistas

Can be discounted or premium.

Influences demand and perceived value.

Monetary value set for exchange.

8

Strategic messages and activities designed to inform and persuade. What am I?

Pistas

Warms up interest before purchase.

Includes ads, PR, and deals.

Widely used to boost visibility.

9

The specific group a business aims to reach with its marketing. What am I?

Pistas

Often defined by demographics or behavior.

Guides where and how messages are shown.

A defined audience for campaigns.

10

A subset of customers sharing similar needs or traits. What am I?

Pistas

Often based on data like age, location, or behavior.

Helps tailor offers and messages.

Division within a market.

 
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