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Identidad en el mercado

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Identidad en el mercado

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About this activity

Identidad que diferencia productos y servicios

Created by

Mayra Sánchez Mejía
Mayra Sánchez Mejía
Colombia

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Identidad en el mercado
 

Identidad en el mercadoOnline version

Identidad que diferencia productos y servicios

by Mayra Sánchez Mejía
1

Soy un conjunto de señales que permiten identificar y diferenciar productos o servicios en el mercado, evitando confusiones entre la competencia. Puedo aparecer como nombre, logo, colores o incluso sonido. ¿Quién soy?

Pistas

Sirvo para diferenciar y, a la vez, proteger legalmente la identidad ante otros.

Puedo ser palabras, imágenes, colores o sonidos asociados a un producto o servicio.

Pienso en algo que las empresas usan para que nos acordemos de ellas.

 
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