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Matriz bcg y ge

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Matriz bcg y ge

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About this activity

Conceptos clave de portfolio y análisis

Created by

Andrea Garcia Fregozo
Andrea Garcia Fregozo
Mexico

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Matriz bcg y ge
 

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Matriz bcg y geOnline version

Conceptos clave de portfolio y análisis

by Andrea Garcia Fregozo
1

Instrumentos estratégicos que ayudan a analizar la situación de una empresa antes de tomar decisiones.

2

Categoría de artículo con gran cuota de mercado en un entorno de rápido crecimiento.

3

Producto con alta participación en un mercado que ya no crece mucho y genera ingresos constantes.

4

Producto con bajo posicionamiento en un mercado de alto crecimiento y con potencial incierto.

5

Artículo con baja presencia y crecimiento reducido en el mercado.

6

Indicador que mide la expansión o desarrollo de un mercado a lo largo del tiempo.

7

Matriz desarrollada con General Electric que evalúa atractivo de la industria y posición competitiva.

8

Siglas de la matriz creada por Boston Consulting Group que clasifica productos según crecimiento y participación

 
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