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About this activity

Es un trabajo universitario que se realiza con el fin de entender el modelo y funcionamiento de franquicia

Created by

Ailen Ballesteros
Ailen Ballesteros
Colombia

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FRANQUICIASOnline version

Es un trabajo universitario que se realiza con el fin de entender el modelo y funcionamiento de franquicia

by Ailen Ballesteros
1

Marca con 6% de royalty en ventas y 4% en publicidad, con programa intensivo de capacitación obligatoria de 6 a 12 meses

     
     
2

Su contrato dura 20 años, sus regalías son del 5 al 6% de las ventas brutas y se debe ubicar en zonas premium

  
  
3

Su contrato dura 5 años, tiene regalías del 6% sobre las compras y se debe contar con buena capacidad económica

  
  
4

Su canon de entrada es de 4.8 millones, no requiere regalías y se debe cumplir el registro legal de cada país

5

No cobra canon de entrada, cuenta con exclusividad territorial y el porcentaje de la regalías va sobre las ventas y es acordado

6

Su canon de entrada es de 25 a 500millones, sé mantener tres empleados por punto capacitados y brinda territorialidad

     
  
  
7

Define el área geográfica exclusiva o protegida donde un franquiciado opera, comercializa la marca y explota el know-how, evitando la competencia interna

  
  
8

Se refiere al conjunto de conocimientos técnicos, habilidades prácticas y experiencias acumuladas por una empresa o persona para realizar una tarea específica con éxito

  
  
9

son los pagos que una persona o empresa realiza a otra por el derecho de utilizar o explotar un activo que le pertenece ( Recordemos que la marca es un activo intangible )

 
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