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Desafío de Medios Digitales

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Desafío de Medios Digitales

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About this activity

Adivinanzas sobre los medios en marketing digital

Created by

Mateo Ricardo Boada Garzón
Mateo Ricardo Boada Garzón
Ecuador

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Desafío de Medios Digitales
 

Desafío de Medios DigitalesOnline version

Adivinanzas sobre los medios en marketing digital

by Mateo Ricardo Boada Garzón
1

Puedo ser tu casa en internet: la web te pertenece, pero para llegar necesito paciencia. ¿Qué soy?

2

Cuando los tres tipos se mezclan para avanzar, la estrategia se fortalece. ¿Qué camino tomas?

Pistas

Busca una campaña cohesionada y múltiple

Crea sinergia entre sitio propio, publicidad y recomendación

Es una colaboración entre tipos de medios

3

Dentro de los medios propios, soy el ejemplo más importante. Soy como tu local u oficina, pero en internet; aquí tú eres el dueño del dominio, controlas todo el contenido y es el lugar principal donde quieres que tus clientes aterricen para conocer tu marca.

4

Soy una pieza fundamental de los medios convergentes. Soy una persona con muchos seguidores a la que la marca le paga para que hable de ella. Empiezo siendo un medio pagado, pero si mis seguidores confían en mí y empiezan a recomendar el producto por su cuenta, me convierto en un motor de medios ganados.

 
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