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Rinduan Segmen: 5 Soalan Segmentasi Pasaran

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Rinduan Segmen: 5 Soalan Segmentasi Pasaran

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About this activity

Ujian asas segmentasi pasaran

Created by

ARNAJID BIN JIMY (DOF-APM)
ARNAJID BIN JIMY (DOF-APM)
Malaysia

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Rinduan Segmen: 5 Soalan Segmentasi Pasaran
 

Rinduan Segmen: 5 Soalan Segmentasi PasaranOnline version

Ujian asas segmentasi pasaran

by ARNAJID BIN JIMY (DOF-APM)
1

Saya membahagikan pasaran mengikut lokasi fizikalnya. Dari negara ke bandar, siapakah saya?

Hints

Contoh saya termasuk zon utara, zon selatan, atau benua tertentu.

Ia bukan tentang siapa orang itu, tetapi di mana mereka tinggal.

Saya berkait tempat tinggal pengguna di peta dunia.

2

Saya melihat ciri-ciri penduduk seperti umur, jantina, pendapatan, dan pekerjaan. Siapakah saya?

Hints

Saya bantu memahami siapa beli produk mengikut ciri asas mereka.

Faktor seperti umur dan pendapatan penting bagi saya.

Saya menilai struktur penduduk suatu kumpulan.

3

Walau dalam kumpulan yang sama secara fizikal, bagaimana saya membezakan pengikutnya berdasarkan minat, gaya hidup, dan keperibadian?

Hints

Saya membantu memahami mengapa seseorang suka atau tidak suka sesuatu.

Saya lebih daripada sekadar umur atau lokasi.

Saya fokus pada nilai, minat, dan gaya hidup.

4

Saya mengukur tindak balas pengguna terhadap produk mengikut kelakuan, penggunaan, dan kesetiaan. Siapakah saya?

Hints

Saya bantu merangka strategi menguasai segmen yang sukar ditembusi.

Saya mencatat sama ada mereka bekas pengguna, pengguna berpotensi, atau bukan pengguna.

Saya lihat bagaimana orang menggunakan produk berulang kali.

5

Saya amati bagaimana produk memenuhi keperluan dan masalah pengguna melalui nilai seperti kualiti, ciri, atau perkhidmatan. Siapakah saya?

Hints

Saya berfokus pada apa yang pelanggan dapat capai dengan produk itu.

Saya mengaitkan produk dengan penyelesaian masalah spesifik.

Saya berasaskan manfaat yang diterima pengguna.

 
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