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Red de intermediarios del marketing

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Red de intermediarios del marketing

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About this activity

Conectan fabricante con el cliente

Created by

Odilia Isabel Tiguilá Grave
Odilia Isabel Tiguilá Grave
Guatemala

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Red de intermediarios del marketing
 

Red de intermediarios del marketingOnline version

Conectan fabricante con el cliente

by Odilia Isabel Tiguilá Grave
1

En la cadena de valor, no soy el producto ni el comprador, pero sin mí el camino se rompe. Represento a quienes acercan, promueven y llevan las cosas a quienes las comprarán. ¿Quién soy?

Pistas

Sin ellos, la promoción, ventas y distribución se vuelven difíciles.

Incluyen distribuidores, agencias y entidades financieras.

Conectan la empresa con el consumidor final.

2

En mi mundo, todos hablan de mí, y sin mí no hay valor que entregar. Soy quien patrocina planes, relaciones y metas; sin mí, la empresa queda muda y sin rumbo. ¿Quién soy?

Pistas

Sin mí, el sistema de entrega de valor no tiene sentido ni dirección.

Mi satisfacción sostiene la relación y la lealtad.

Soy el motivo por el que se diseñan productos y servicios.

3

Constituyen un vínculo importante de la red de entrega de la empresa hacia el cliente. Brindan los recursos que la empresa necesita para producir sus bienes y servicios.

Pistas

Brinda bienes

4

El concepto de marketing establece que una empresa, debe ofrecer mayor valor y satisfacción a sus clientes que sus..

Pistas

satisfacer

5

Es un grupo de individuos que tiene un interés o impacto potencial en la capacidad de una organización para alcanzar sus objetivos.

Pistas

Grupo

 
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