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Manipulación digital: impactos y crisis

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Manipulación digital: impactos y crisis

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About this activity

Manipulación digital: impactos y gestión de crisis.

Created by

Lic. Raúl Giadáns Malagón
Lic. Raúl Giadáns Malagón
Mexico

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Manipulación digital: impactos y crisis
 

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Manipulación digital: impactos y crisisOnline version

Manipulación digital: impactos y gestión de crisis.

by Lic. Raúl Giadáns Malagón
1

Contenidos falsos difundidos deliberadamente para confundir a la audiencia, influir opiniones y erosionar la confianza institucional en periodos de crisis.

2

Mecanismos que priorizan contenidos con mayor engagement, aumentando la visibilidad de mensajes polarizantes y promoviendo burbujas informativas en plataformas digitales.

     
  
  
3

Estrategias para gestionar la reputación ante ataques coordinados, respuestas rápidas, transparencia y coordinación con actores responsables durante una crisis informativa.

        
  
  
  
4

Capacitar al público para evaluar fuentes, detectar sesgos y cuestionar la veracidad de los mensajes recibidos en tiempos de información.

  
  
5

Políticas claras, explicaciones públicas y responsabilidad ante errores para restablecer confianza tras manipulación durante crisis de comunicación y audiencias multicanal.

  
  
6

Verificación independiente de la propagación de contenidos para identificar campañas coordinadas y reducir efectos nocivos en plataformas digitales y medios.

     
     
 
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