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Customer Profiling: Demographics Game

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Customer Profiling: Demographics Game

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About this activity

Profile customers using key demographic clues.

Created by

Adam
Adam
United Kingdom

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Customer Profiling: Demographics Game
 

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Customer Profiling: Demographics GameOnline version

Profile customers using key demographic clues.

by Adam
1

A measure of years since birth used to group customers into generations and life-stage segments.

2

A social/biological category used to tailor products and messaging.

3

A level reflecting earnings or purchasing power shaping buying behavior.

4

Highest level of formal schooling completed, influencing preferences and decisions.

5

Geographic area where a person resides, shaping regional needs and trends.

6

The kind of job or career a person has, impacting interests and spending.

7

Civil or domestic partnership state, affecting household structure and needs.

  
  
8

Primary tongue used for communication, guiding content and support.

 
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