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About this activity

clase 10

Created by

Paula Domingo
Paula Domingo
Argentina

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SegmentacionOnline version

clase 10

by Paula Domingo
1

Una empresa de software envía una encuesta de satisfacción exactamente quince días después de la instalación para evaluar el uso del sistema. ¿Qué variable general de segmentación define este momento de interacción?

2

En tu red social aparecen publicidades personalizadas basadas estrictamente en tu año de nacimiento y signo zodiacal. ¿Qué tipo de segmentación de mercado se aplicó aquí?

3

Un fabricante de redes de pesca en alta mar decide excluir de su campaña a toda la región de Kansas por no tener salida al océano. ¿Qué segmentación usó como capa superior para descartar este territorio?

4

Ferrari no hace publicidad convencional; prefiere vender exclusividad, emociones y una conexión profunda con el cliente. ¿Qué concepto en inglés define este estilo de vida?

5

Ferrari no hace publicidad convencional; prefiere vender exclusividad, emociones y una conexión profunda con el cliente. ¿Qué concepto en inglés define este estilo de vida?

6

Una empresa diseña sus políticas específicas de Producto, Distribución, Precio, Promoción y Personal para el mercado externo. ¿Qué palabra define a este conjunto de variables comerciales?

7

Una fábrica coordina el movimiento a tiempo de aceros y componentes desde sus proveedores hacia el interior de la compañía. ¿Cómo se denomina técnicamente este tipo de gestión?

 
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