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Infografía: De Descriptiva a Prescriptiva

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Infografía: De Descriptiva a Prescriptiva

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About this activity

Mapa visual de analítica de datos

Created by

Sandra Marin
Sandra Marin
Colombia

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Infografía: De Descriptiva a Prescriptiva
 

Infografía: De Descriptiva a PrescriptivaOnline version

Mapa visual de analítica de datos

by Sandra Marin
1

1. Concepto general

La analítica descriptiva responde a qué pasó, mientras la flujograma orienta hacia qué hacer. Es el punto de partida del aprendizaje analítico.
2

2. Recopilación de datos

Reúne datos relevantes de fuentes internas y externas. Limpieza, normalización y calidad aseguran resultados confiables para fases siguientes.
3

3. Análisis descriptivo

Explora tendencias, frecuencias y patrones. Resumen con métricas claras para entender el pasado y establecer base para inferencias.
4

4. Exploración de relaciones

Identifica correlaciones y dependencias entre variables. Visualizaciones simples permiten detectar relaciones potenciales sin sesgos.
5

5. Modelado inferencial

Estima probabilidades y relaciones causales. Pruebas estadísticas validan suposiciones y fortalecen la interpretación de resultados.
6

6. Interpretación de hallazgos

Traducir resultados en insights accionables. Enfocar en preguntas de negocio y priorizar áreas de intervención.
7

7. Definición de objetivos

Del análisis surgen metas claras: reducir costos, optimizar procesos o mejorar experiencia del cliente.
8

8. Diseño de recomendaciones

Propuestas concretas y priorizadas. Cada recomendación se vincula con métricas y responsables. Plazo y recursos definidos.
9

9. Implementación y monitoreo

Aplicar acciones y seguir su impacto en tiempo real. Ajustes iterativos basados en datos y resultados observados.
10

10. Cierre y aprendizaje

Documenta lecciones, comparte resultados y actualiza el mapa para ciclos futuros. La analítica evoluciona con cada proyecto.
 
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