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Descubriendo a los grupos de mercado

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Descubriendo a los grupos de mercado

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About this activity

Identifico grupos homogéneos para dirigir estrategias

Created by

Yerusa tuñon
Yerusa tuñon
Panama

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Descubriendo a los grupos de mercado
 

Descubriendo a los grupos de mercadoOnline version

Identifico grupos homogéneos para dirigir estrategias

by Yerusa tuñon
1

Identifico grupos de consumidores con características similares para adaptar productos y mensajes; ¿qué proceso es?

Pistas

Conduce a estrategias de posicionamiento y mezcla de marketing más precisas.

Sirve para dirigir la oferta a segmentos específicos.

Se basa en variables como demográficas, geográficas, psicográficas o conductuales.

 
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