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Adivina el concepto

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Adivina el concepto

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About this activity

Adivina el concepto de marketing.

Created by

Academia JuventudesGTO
Academia JuventudesGTO
Mexico

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Adivina el concepto
 

Adivina el conceptoOnline version

Adivina el concepto de marketing.

by Academia JuventudesGTO
1

Soy como una red de pesca muy grande.

Pistas

Agrupo a mucha gente, pero no soy muy específico para crear mensajes que conecten

María me usó cuando dijo que le vendía a 'cualquier persona de 15 a 60 años en México'

2

A mí no me importa si el dueño de la empresa está soltero o si le gustan los perros.

Pistas

Mido características como la cantidad de empleados o la facturación anual de una clínica

Soy el tipo de variable que necesitas cuando le vendes a otras empresas (B2B).

3

Es lo más importante de tus variables

Pistas

En marketing y en la vida, siempre debes preferirme a mí por encima de la 'cantidad'

Soy la regla de oro al momento de elegir las variables para tu perfil.

Sofía me ignoró por completo al usar 35 datos irrelevantes para describir a su cliente.

4

Apunto a organizaciones, no a personas individuales.

Pistas

Soy el perfil de tu cliente ideal en B2B. Mis siglas son tres letras

Una agencia de marketing me está construyendo cuando busca 'empresas con más de 50 empleados'.

5

Describo a seres humanos incluyendo datos como su edad, género y ocupación

Pistas

Me debes usar siempre que le vendas al consumidor final (B2C).

Luis cometió un error al no usarme cuando intentaba venderle suplementos a los jóvenes de su gimnasio. No definio edad, sexo, educación....

 
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