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Brand and branding

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Brand and branding

Unscramble Letters

Played 1

About this activity

Form the collocations

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Brand and branding
 

Unscramble Letters

Brand and brandingOnline version

Form the collocations

by VICTOR Mon
1

Brand ________: A person tasked with representing a brand in a positive light. They are meant to act as a memorable face of the brand to increase awareness and positive feelings by providing a human element.

2

Brand ________: The familiarity consumers in the target audience have with a brand. It includes both brand recognition and brand recall. Increasing brand awareness is a primary marketing goal as it leads to a greater market share and higher sales.

3

Brand ______ are the mental connections people make with a brand—the feelings, thoughts, and ideas that come to mind when they think of it.

  
  
4

_______: Any logo, symbol, word, phrase, or design that is legally registered to a brand as an identifier of that brand. This prevents competing companies from using the trademarked item, protecting the brand.

5

The brand ________describes the overarching purpose or fundamental goal of a brand. It defines why the brand exists and how it intends to contribute to the lives of its customers, society, or the world at large.

  
  
6

Brand _______are the core beliefs that define a company’s identity and guide its actions. They shape the brand’s culture, behaviour, and relationships, and help make decisions.

  
  
7

_______is the process of intentionally shaping a brand’s identity.

  
  
8

_______ is a partnership where two or more brands with similar values join forces to create a product, service, or experience. The goal is to combine their strengths and benefits for a mutually beneficial partnership.

9

_______: A price model where a company offers basic service for free but customers can upgrade to more comprehensive service for a price. The word combines the offerings: free and premium. Some examples are Spotify, Dropbox, and Hulu.

10

________: The process of changing the name, symbol, design, or entire image of an established brand. It can come from a negative reputation, new management, old imagery, or international expansion.

  
  
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