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Reto de la mezcla de promoción

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If you wish, you can download a demo game here and test its integration:

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Reto de la mezcla de promoción

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About this activity

Pieza clave de la mezcla de promoción.

Created by

VALERIA CAMILA PERRUSQUIA DORADO
VALERIA CAMILA PERRUSQUIA DORADO
Mexico

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Reto de la mezcla de promoción
 

Reto de la mezcla de promociónOnline version

Pieza clave de la mezcla de promoción.

by VALERIA CAMILA PERRUSQUIA DORADO
1

Identifica la componente de la mezcla de promoción que utiliza mensajes pagados para crear conciencia y persuadir a audiencias amplias a través de medios como televisión, radio, prensa y plataformas digitales. Es una actividad de comunicación masiva que busca construir imagen y reconocimiento de marca.

Pistas

Forma parte de la mezcla de promoción y se distingue de las ventas personales y del marketing directo.

Su foco es alcance y reconocimiento más que ventas inmediatas.

Se caracteriza por mensajes pagados y presencia en medios masivos.

 
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