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Reto de marca y experiencia

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Reto de marca y experiencia

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Riddles sobre experiencia de cliente

Created by

JATZIDI SALAZAR FACIO
JATZIDI SALAZAR FACIO
Mexico

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Reto de marca y experiencia
 

Reto de marca y experienciaOnline version

Riddles sobre experiencia de cliente

by JATZIDI SALAZAR FACIO
1

1. Pista: Es el proceso de planear cómo será una experiencia para satisfacer al cliente.

Hints

Empieza con D

Se refiere a la creación de la experiencia

Pista sobre planificar

2

2. Pista: Consiste en convertir una idea en un concepto claro y atractivo para el consumidor.

Hints

Empieza con C

Se hace clara y atractiva

Transforma ideas

3

3. Pista: Es el lugar que ocupa un producto en la mente del consumidor.

Hints

Se relaciona con la marca

Diferencia al competir

Ubicación mental

4

4. Pista: Tipo de marketing que busca crear emociones y recuerdos en los clientes.

Hints

Frase en dos palabras

Busca recuerdos

Marketing con énfasis en emociones

5

5. Pista: Principal objetivo de un producto experiencial: crear una ______ memorable.

Hints

Es la acción central

Relacionado con lo vivido

Palabra clave**

6

6. Pista: Elemento que ayuda a conectar emocionalmente al consumidor con la marca.

Hints

Frente a la marca

Conectar emocionalmente

Sentimiento central

7

7. Pista: Es lo que hace diferente a un producto frente a la competencia.

Hints

Palabra con -ción

Lo que separa

Muestra unicidad

8

8. Pista: Conjunto de características y beneficios que ofrece un producto.

Hints

No es precio

Utilidad para el cliente

Qué aporta

9

9. Pista: Persona a la que va dirigido el producto o servicio.

Hints

Empieza con C

Quien utiliza el producto

Público objetivo

10

10. Pista: Es la percepción que el consumidor tiene de una empresa.

Hints

Con M

Conjunto de ideas

Identidad percibida

 
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