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Simulación: Ruleta de Crisis Corporativas

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Simulación: Ruleta de Crisis Corporativas

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Ruleta de crisis ética

Created by

Sapere Aude
Sapere Aude
Colombia

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Simulación: Ruleta de Crisis Corporativas
 

Simulación: Ruleta de Crisis CorporativasOnline version

Ruleta de crisis ética

by Sapere Aude
1

Introducción a la ruleta

Bienvenido a la activación de la Ruleta de Crisis Corporativas. 60 segundos para elegir una estrategia ética y estratégica ante una fuga de datos.

2

Escenario activado

La ruleta cae en una crisis: fuga de datos de 10,000 correos. Legal indica que no hay obligación de notificar si los datos no eran financieros.

3

Opción A: ética y liderazgo

Opción A: comunicar a los usuarios en menos de 24 horas, explicar lo ocurrido, parchear y ofrecer monitoreo gratuito.

4

Opción B: enfoque mínimo

Opción B: guardas silencio; parche publicado sin anuncio, asumiendo que no hay obligación legal.

5

Opción C: negación

Opción C: culpar al proveedor y negar responsabilidad de la propia infraestructura.

6

Retroalimentación - Opción A

¡Excelente decisión estratégica! La transparencia crea confianza y protege el valor de la marca a largo plazo.

7

Retroalimentación - Opción B

Decisión riesgosa: el descubrimiento por externos empeora la reputación por posible encubrimiento.

8

Retroalimentación - Opción C

Incorrecto: evadir responsabilidad erosiona credibilidad ante clientes y colaboradores.

9

Lecciones clave

Principios: ética, transparencia y liderazgo proactivo. En crisis, comunicar temprano reduce daños y fortalece la confianza.

10

Cierre y reflexión

Reflexiona: ¿qué estrategia protege mejor el valor a largo plazo y la integridad empresarial?
 
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