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Marketing 7 Ps

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Marketing 7 Ps

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About this activity

Riddles on the 7 Ps of marketing

Created by

Badua, Carl John C.
Badua, Carl John C.
Philippines

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Marketing 7 Ps
 

Marketing 7 PsOnline version

Riddles on the 7 Ps of marketing

by Badua, Carl John C.
1

I am what you sell, the thing customers buy; I can be simple or complex, and define your brand.

Hints

Can be tangible or intangible

Defines what the business offers

2

I am the amount customers exchange for me; I can attract or deter, influenced by demand and value.

3

I am where and how you reach customers; my channels determine convenience.

Hints

Can be physical or digital

Accessibility matters

Distribution or venue

4

I am how you tell the world about me; ads, messages, and campaigns.

Hints

Aims to persuade or inform

Includes ads and campaigns

Communication with customers

5

I am those who interact with customers; the face of the business.

Hints

Training affects impressions

Customer experience depends on us

Staff, salespeople, and service

6

I am how I look on the shelf; protected, presented, and persuasive.

Hints

Contains product information

First impression and differentiation

Design and protection

7

I am the spot in the customer's mind among competitors.

Hints

How you want customers to think about you

Compared to rivals

Brand perception in memory

 
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