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Marketing Data Riddles

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Marketing Data Riddles

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(7)
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About this activity

Solve the data terms.

Created by

Martha Londoño Cala
Martha Londoño Cala
Colombia

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Marketing Data Riddles
 

Marketing Data RiddlesOnline version

Solve the data terms.

by Martha Londoño Cala
1

Information collected directly by the researcher.

Pistas

What you gather yourself, not from others.

Información recolectada directamente por el investigador para su fin u objetivo específico

Información primaria

2

Information that already exists and was collected for another purpose.

Pistas

Pre-existing information.

Información que ya existía, que no fue recolectada con el fin de la investigación de mercados pero es útil para mi toma de decisión

Información primaria

3

A systematic and structured process to obtain relevant information to address a marketing problem, generate insights and support decision making.

Pistas

Research conducted to solve a specific marketing problem.

Proceso sistemático y estructurado para obtener información relevante que permita abordar un problema de marketing, generar insights y apoyar la toma de decisiones.

Investigación de mercados

4

Continuous information about competitors, markets and the external environment.

Pistas

Información que se recoge de forma constante acerca de competidores, el mercado y el contexto

Inteligencia de Marketing

5

The systematic use of marketing data to monitor and optimize marketing performance.

Pistas

El uso sistematico de datos de mercado para monitorear la efectividad de las estrategias de marketing y optimizarlas

Analítica de marketing

6

A system that provides information to marketing decision makers.

Pistas

Sistema que provee información del mercado a quienes toman decisiones en la organización

Sistema de información de marketing SIM

7

A deep, hidden, or subconscious truth about the consumer that explains why they act, feel, or buy in a certain way

Pistas

A meaningful finding that helps explain what the data means.

Verdad profunda, oculta o no consciente sobre el consumidor que explica por qué actúa, siente o compra de una manera determinada

8

Is a framework for conducting a marketing research project

Pistas

The plan for how a research project will be conducted.

Aquí se establece el tipo de investigación, el tipo de muestreo, el tamaño de la muestra.

Es un esquema para llevar a cabo un proyecto de investigación de mercados

Formulación del diseño de la investigación de mercados

9

A decision based on evidence and data rather than intuition alone.

Pistas

Una decisión basada en evidencia y datos, y no únicamente en la intuición.

Decisión basada en datos

 
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