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Conceptos para escaparatismo

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Conceptos para escaparatismo

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Conceptos clave de escaparates

Created by

Maria Camila Buitrago Rengifo
Maria Camila Buitrago Rengifo
Colombia

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Conceptos para escaparatismo
 

Conceptos para escaparatismoOnline version

Conceptos clave de escaparates

by Maria Camila Buitrago Rengifo
1

Conceptos fundamentales

Concepto

Definicin

Aplicacif3n en un centro comercial

2

Escaparate

Espacio donde se muestran productos para atraer al pf3blico.

Vitrinas de las tiendas.

3

Moodboard

Tablero de inspiracif3n visual.

Se utiliza para planear la este9tica de una temporada.

4

Boceto

Dibujo inicial de una propuesta.

Permite planificar la decoracif3n.

5

Planimetreda

Representacif3n de la distribucif3n del espacio.

Permite organizar locales, mobiliario y zonas.

6

Composicif3n

Organizacif3n de los elementos visuales.

Distribucif3n de productos, colores y decoracif3n.

7

Temperatura del escaparate

Sensacif3n visual producida por colores ce1lidos o fredos.

Se adapta a la temporada o campaf1a.

8

Punto focal

Elemento que atrae primero la atencif3n.

Producto destacado, logo o elemento decorativo.

9

Brief

Documento que contiene las caracteredsticas y objetivos de una campaf1a.

Sirve para planear una campaf1a comercial.

10

Recorrido visual

Camino que sigue la mirada del consumidor.

Se dirige la atencif3n hacia los productos principales.

11

Storytelling

Uso de una historia para comunicar una idea.

Se puede utilizar en campaf1as teme1ticas.

12

Ritmo

Repeticif3n ordenada de elementos visuales.

Repeticif3n de colores, productos o elementos decorativos.

13

Escala

Relacif3n de tama1o entre elementos.

Permite equilibrar productos y decoracif3n.

14

Iluminacif3n

Uso de luz para destacar elementos.

Resalta productos y espacios.

15

Temporada

c9poca o celebracif3n utilizada para crear campaf1as.

Navidad, Halloween, regreso a clases, etc.

16

Accesorios

Elementos que complementan la exhibicif3n.

Plantas, muebles, estructuras y decoracif3n.

17

Producto

Elemento principal que se desea promocionar.

Se coloca en puntos estrate9gicos de las vitrinas.
 
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