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About this activity

Actividad #3

Created by

Karol Garcia
Karol Garcia
Panama

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Diseño del productoOnline version

Actividad #3

by Karol Garcia
1

Producto para el mercado internacional: Botella Solar Inteligente

2

Nombre: SolarBottle

Nombre: SolarBottle

Producto: Botella reutilizable que utiliza energía solar para mantener el agua fresca.

Mercado objetivo: Estados Unidos.

Clientes: Personas que practican deportes, hacen senderismo o buscan productos ecológicos.

Innovación: Incluye un pequeño panel solar y un indicador que muestra la temperatura del agua.

Material: Acero inoxidable reciclable y resistente.

Precio estimado: US$35.

Ventaja: Reduce el uso de botellas plásticas y funciona con energía renovable.

Estrategia de marketing: Promoción en redes sociales, tiendas deportivas y plataformas de comercio electrónico.

Adaptación internacional: Diseño moderno, instrucciones en inglés y medidas de temperatura en °F para el mercado estadounidense.

3

Necesidad que satisface


Busca solucionar la necesidad de llevar agua de manera práctica, reduciendo el consumo de botellas plásticas desechables y ofreciendo una opción tecnológica y reutilizable.

4

Estrategia de marketing


  • Publicidad en Instagram, TikTok y YouTube.
  • Colaboraciones con influencers deportivos y ecológicos.
  • Venta por internet y en tiendas deportivas.
  • Promociones de lanzamiento.
  • Uso de mensajes como: “Hidrátate, reutiliza y aprovecha la energía solar.”
 
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