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Punto de Venta y Exhibición: Retos de Cross Merchandising

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Punto de Venta y Exhibición: Retos de Cross Merchandising

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About this activity

Organiza ubicaciones y combinaciones de productos

Created by

YENNY ELIZABETH PEREZ MATEO
YENNY ELIZABETH PEREZ MATEO
Dominican Republic

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Punto de Venta y Exhibición: Retos de Cross Merchandising
 

Punto de Venta y Exhibición: Retos de Cross MerchandisingOnline version

Organiza ubicaciones y combinaciones de productos

by YENNY ELIZABETH PEREZ MATEO
1

Estás al frente de un supermercado y debes decidir la ubicación de productos de la lista: arroz, café, shampoo, chocolate, refresco, pasta, salsa, cereales, detergente y galletas. Define qué productos sitúas a la altura de los ojos, a la altura de las manos y en la parte inferior, y propone combinaciones de productos para incentivar compras adicionales (Cross Merchandising). ¿Dónde ubicarías y qué combinaciones usarías para maximizar el ticket medio?

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Coloca productos de uso rutinario o gran tamaño en la parte baja para facilitar su reposición y visibilidad.

Asigna productos que suelen consumirse juntos en las comidas o en la rutina diaria a la altura de las manos.

Piensa en productos de alto giro y uso frecuente para la altura de los ojos.

 
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